The Arkansas Travelers unveiled their new identity program at Dickey-Stephens Park yesterday (Oct. 23). The new identity is part of a six-month creative overhaul of the Travs franchise, according the Travelers website.

The new identity pays tribute to the Travelers' 112 year-old storied tradition of being Arkansas' home state team.

The centerpiece of the identity is a new horse head chiseled from Arkansas State Capitol Building limestone. Several logos feature elements from the iconic Arkansas flag, and a new Sleeve Emblem marks the Travs 1901 foundation and the team's famous slogan, "Greatest Game on Dirt." Fans will also enjoy the inclusion of a legendary creature, an omen known to bringing good luck that will be released at a later date.

The new identity includes "Swamp Camo" a custom team camouflage featuring Arkansas Cypress Trees and sagegrass. The Travelers are the first professional sports team to develop their own custom camouflage. Travs Red, Majestic Maroon, Stone Gray and Swamp Black make up the club's new official colors.

The development process began last April when Jason and Casey met in Little Rock with fans, staff and community members to learn about the stories, history and personality of the Travs and Arkansas. Brandiose developed the logos and uniforms and is dreaming up enhancements for the 2014 fan experience.

The Travs will unveil their new uniforms featuring the team's Swamp Camo at a later date.

Merchandise featuring the Travs new look will be available on October 24^th at Dickey-Stephens Park and online at www.Travs.com.