The Arkansas Arts Center Children's Theatre season opener, "Pinkalicious the Musical," offers a Pay What You Can Night for families this Friday (Sept. 27).

The theater treat comes from the New York stage and tells the story of a child who contracts a case of pinkititis when she eats too many rosy-hued cupcakes. After turning pink from head to toe, the protagonist realizes that she may have overindulged in her favorite sweet.

Families may recognize Pinkalicious from the best-selling book written by Elizabeth and Victoria Kann, and illustrated by Victoria Kann. The duo also wrote the stage play, with music and lyrics by John Gregor.

"Pinkalicious The Musical" will play at the Arkansas Arts Center Children's Theatre through Oct. 6. Performances are at 7 p.m. Fri., 2 p.m. Sat. & Sun.

Pay What You Can Night will be Sept. 27; tickets for all other performances are $12.50, members $10.